Direct-Response Advertising
We get you profitable leads.
BAK First is a performance marketing agency that treats advertising as salesmanship. We guarantee to beat your best campaign by at least 10% — or we pay you.
BAK First is a performance marketing agency that treats advertising as salesmanship. We guarantee to beat your best campaign by at least 10% — or we pay you.
Every word, every image must justify itself in sales. Most agencies agree with this in theory. We live it — and we're willing to guarantee the results.
We tear apart your testimonials, surveys, and refund data. We interview your users. We use your product. Then we compare it against competitors to find the one thing that makes you different.
We build campaigns that prove — logically, factually, and visually — why your product is the best solution. Then we test relentlessly and scale what works. Results measured in sales, not likes.
We focus on lead generation using direct-response techniques across Google, YouTube, Meta, and Microsoft. B2B and B2C.
Full-service video ad production and campaign management for YouTube, Facebook, and Instagram. We research, write scripts, produce with professional talent, launch campaigns, and manage performance.
Campaign creation and management in Google Ads and Microsoft Ads. We target the most relevant audiences, write ads that pull, and continuously test and optimize for leads.
High-converting landing pages and funnels built with direct-response principles. Because the best ad in the world can't save a bad landing page.
Conversion tracking, attribution setup, and performance reporting. If you can't measure it, you can't improve it — we make sure every dollar is accounted for.
We guarantee to beat your best ad by at least 10% in a split test. If we don't? All our work is free — and we refund half your ad costs to cover our share of the test. If we do beat it, you just pay an agreed-upon creative fee. And if the results are really good and we keep working together — we give that money back too.
Outside of legal and factual approval, we need to keep creative control. If the words are rewritten or the design changed, we can't guarantee success.
If your current advertising is already great, we'll tell you. We're not pretending to be the only agency that can create good work — but if your ads don't match your product's potential, we can help.
On average, we beat 19 out of every 20 campaigns that come our way. Bold claim — but we back it with our own money.
We wish we could say we hit home runs every time. Honestly, that wouldn't be true. But for the most part, our clients have done quite well.
In less than one year, we helped this client become one of the fastest-growing companies in online education. We hit their internal goal of 100k customers and are on track to double it.
The business wanted to double revenue within a year while already making 8 figures — and remain profitable. We more than doubled revenue in year one, then doubled it again in year two. Then they were acquired. For a lot of money.
We ran millions in YouTube, Discovery, and Display advertising with a 50% profit margin for over two years. You've definitely seen this brand on the internet.
Our ads generated 15–20% monthly sales growth and 120% yearly growth. We were the first dealer in the market to adopt YouTube Ads and saw 40% increases in SUV sales as a result.
We took over from a top-ranked US agency. In month one, we doubled leads and cut cost per lead in half with the same budget. By year's end, 34% of all closed Google leads came from YouTube ads. The previous agency said YouTube for B2B couldn't be done.
When we started, their website sales were under $10,000/month with just $1,000 in Google Ads spend. Since then, sales have grown to over $125,000/month — more than 10× growth — with Google Ads now representing over half of online sales.
In the first month after taking over: qualified leads doubled, cost per qualified lead was cut in half, and we doubled the spend. That's 8× more qualified leads. Long sales cycle, but the early results are promising.
Our first attempt was so bad we never got a second chance. We took it on the chin per our risk-free agreement and referred them to someone we thought would be a better fit. Can't win them all.
We don't just run campaigns for clients — we're operators ourselves. Here's our track record in the affiliate space.
Spent over $1 million on home and auto insurance campaigns profitably in the last year. We know the vertical inside and out — compliance, creatives, and conversion flows that work.
Spent over $2 million on business loan campaigns profitably in the last year. High-intent lead gen at scale, with the unit economics dialed in across multiple offers and geos.
We built and launched our own form for offers, currently accepting new buyers in almost any vertical. If you're buying leads, talk to us — we can likely deliver volume at scale.
We've run offers across legal, insurance, loans, and finance — so we know what's working now. When you work with us, you get the benefit of that real-time market intelligence to speedrun results.
Share your current campaign results and we'll let you know if we think we can beat them by 10%. Your inquiry is completely confidential.
Or reach us directly: Brandon on LinkedIn · info at bak-first.com
